Ecommerce UX

Fortnum & Mason PDP Improvements

Product detail page improvements to boost usability, product storytelling and conversion performance.

The Brief

[The Brief – who the client is, what they needed and why it mattered. Two or three sentences.]

The Challenge

“[The core problem in one line – ideally in the client’s own words.]”

[Challenge 1 – what wasn’t working]
[Challenge 2 – impact on customers or the business]
[Challenge 3 – constraint: time, budget, tech or content]
[Challenge 4 – what success needed to look like]

The Solution

[Key design decision and why]
[UX or content change for users]
[Build, platform or integration detail]
[Accessibility and performance detail]

The Results

[One-line outcome summary – what changed for the client.]

Consistent on every device[One line on how the site now works across devices.]
Clearer path to action[One line on how users now find and take the next step.]
Easier to manage[One line on what is simpler for the client’s team.]

[Client testimonial to be added – one or two sentences about working together and the result.]

[Client name][Role], Fortnum & Mason