Gareth Barker Curriculum Vitae
Profile
Creative digital designer with over 17 years of experience creating websites, brands, marketing campaigns and digital content for agencies, SMEs and established organisations.
Combining strong visual design, commercial awareness and hands-on delivery, I help businesses communicate more clearly, strengthen their brand and create engaging digital experiences that drive results.
Whether building a brand or refining a product, my goal is always to make every interaction simpler, clearer and more effective.
Career Highlights
- Over 17 years’ experience across digital, creative and marketing design.
- Designed and delivered websites, branding projects and marketing campaigns for agencies, SMEs and established organisations.
- Led brand development, website management and digital marketing initiatives for growing businesses.
- Created high-performing creative assets across web, email, social media, print and advertising channels.
- Extensive experience working directly with stakeholders, marketing teams and business leaders.
- Strong understanding of how design supports brand growth, customer engagement and commercial success.
Core Skills
A broad skill set built through years of delivering digital products, brands and user experiences across multiple industries.
Design
- Figma
- FigJam
- Adobe Creative Cloud
Development
- Responsive Design
- Accessibility
- HTML
- CSS
- Foundation
- Bootstrap
CMS
- WordPress
- Shopify
Collaboration
- Jira
- Miro
Experience
Freelance Designer
Providing freelance web, UI, social media, and digital marketing design support. Deliverables include website design, interface layouts, social assets, and email campaigns, with an emphasis on speed, clarity, and production‑ready output.
Senior User Interface Designer
Delivered UI design across Pact Coffee’s ecommerce platform and digital products, creating intuitive, conversion-focused experiences for web and mobile. Worked closely with cross-functional teams to evolve the design system and support the company’s growth through user-centred design.
- Led UI design across Pact’s ecommerce platform, subscription experience and customer-facing digital products.
- Worked closely with Product, Engineering and Marketing teams to deliver commercially focused design solutions.
- Helped build and evolve the company design system, improving consistency and efficiency across web and mobile experiences
- Supported conversion, retention and brand objectives through customer-focused interface design.
Marketing & Systems Manager
Led the company’s marketing, digital presence and business systems, overseeing the website, brand and customer-facing communications. Designed marketing assets, managed the WordPress website and CMS, and supported the implementation of CRM and internal systems to improve customer experience and operational efficiency.
- Designed and managed the company website & WordPress CMS
- Developed and evolved the company brand identity
- Produced sales, marketing & social media campaigns
- Implemented CRM & business process improvements
- Improved customer experience through digital systems
- Streamlined internal workflows & operational efficiency
Freelance Designer
Providing freelance web, UI, social media, and digital marketing design support for contract clients. Deliverables include website design, interface layouts, social assets, and email campaigns, with an emphasis on speed, clarity, and production‑ready output.
Digital Designer
Designed and delivered creative assets across web, email, social media, and digital marketing channels, helping to maintain and evolve one of the UK’s most recognised luxury retail brands.
- Supported seasonal campaigns, product launches, and promotional activity through engaging digital design.
- Created campaign landing pages, website content, email communications, and social media creative.
- Collaborated with Ecommerce, Marketing, and Content teams to deliver consistent customer experiences across all digital touchpoints.
- Produced creative work that balanced commercial objectives, customer engagement, and brand presentation.
Marketing & Operations Manager
Managed the day-to-day operations of the business while leading the creation of marketing materials that promoted the company’s facilities management services. Worked across operations, client communications and marketing to support business development and strengthen relationships with clients and suppliers.
Digital Designer
Led the creative output of the design studio, overseeing projects from concept through to delivery while working directly with clients throughout the design process. Delivered creative solutions across web, branding, print and digital marketing for a diverse portfolio of businesses.
Thinking about your next project?
Let’s see how I can help bring your ideas to life.